New paper published by AoIR members:

http://ijoc.org/ojs/index.php/ijoc/article/view/636

Hargittai, E, Fullerton, F, Menchen-Trevino E & Thomas, K. (2010). Trust Online: Young Adults’ Evaluation of Web Content. International Journal of Communication. 4:468-494.

Little of the work on online credibility assessment has considered how the information-seeking process figures into the final evaluation of content people encounter. Using unique data about how a diverse group of young adults looks for and evaluates Web content, our paper makes contributions to existing literature by highlighting factors beyond site features in how users assess credibility. We find that the process by which users arrive at a site is an important component of how they judge the final destination. In particular, search context, branding and routines, and a reliance on those in one’s networks play important roles in online information-seeking and evaluation. We also discuss that users differ considerably in their skills when it comes to judging online content credibility.

The submission deadline for IR 11.0 has been extended until February 28. Please submit your abstracts and full papers here.

Please go to http://conftool.net/aoir-ir11/ to submit your abstracts (or full papers) for IR11 in Gothenburg, Sweden, which will take place in October of 2010. The submission deadline is February 21.